Mr Philippe Benjamin (Ben) Rivoire joined UPOV in 2012, after having started his career in the fruit production sector in Spain and Africa and in the vegetable breeding industry. Ben is now the Head of Seed Sector Cooperation and Regional Development (Africa, Arab Countries) in UPOV. On the technical side, he is in charge of the support for the UPOV Technical Working Parties for Fruit Crops and Vegetables. On the development and regional side, he is contributing to the delivery of UPOV’s program of assistance in Africa and the Middle East and in charge of the Cooperation with the Seed sector. Last but not least, from the business perspective, he is in charge of UPOV PRISMA, the PBR On-line Application Tool, driving the Tool development in line with the needs and expectations of the applicants and the breeding industry.