Eva-Maria Strobel leads Baker McKenzie’s Swiss Intellectual Property practice group. She is admitted to the bars in Switzerland and Germany and specializes in consumer goods, foods/agriculture and pharmaceuticals. Eva-Maria focuses on the development and implementation of Intellectual Property strategies to protect and commercialize her client’s intangible assets. She supports her clients with legal strategies to procure and protect Intellectual Property rights such as Plant Variety Rights, Trademarks, designs, and copyrights, as well as trade secrets, and advises on the implementation of business decisions, licensing, contracting and litigation to maximize economic returns on such intangible assets. Eva-Maria’s specialization entails drafting and negotiating all kinds of agreements pertaining to Intellectual Property, including license agreements, joint-venture agreements, research and development agreements, non-disclosure agreements as well as prior rights agreements.