03/10/2022 – The CIOPORA Academy Workshop in Madrid, Spain
The ciopora academy 2022:
worKshop in Madrid, Spain
About This Event
We are happy to be back in Madrid for a third time with a full-day workshop hosted by The CIOPORA Academy, the world’s first educational program focused solely on Intellectual Property protection and rights in the horticultural industry.
The main objective of this workshop is to provide participants, especially from the fruit sector, with a sound understanding of the main principles of IP in horticulture, ranging from general PBR and licensing, to the application process and trademarks. The small group learning environment is conducive to interactive learning, so questions are encouraged.
When and where?
Networking Dinner – 7:30 PM
October 3, 2022
CIOPORA Academy Workshop
9:00 AM – 6:00 PM
Dinner Venue: Orgaz Madrid
Avda. de los Andes s/n esquina, Av. del Arroyo del Santo, 28042 Madrid, Spain
Workshop Venue: Novotel Madrid Campo de las Naciones
Campo De Las Naciones, C. de Ámsterdam, N° 3, 28042 Madrid, Spain
Who is it for?
- Plant breeders
- IP right holders
- IP managers
- R&D managers
- IP lawyers & paralegals
- Students with interest in IP for plants
September 27, 2022
CIOPORA Academy Workshop prices:
Member rate: 599,- €
Guest rate: 1198,- €
Workshop Event program
Sunday, October 2, 2022 *
We would be happy to welcome you to our traditional CIOPORA Academy dinner, which provides valuable networking opportunities with your colleagues and friends of the horticultural world in a relaxed atmosphere.
19:15 – Meet in the Lobby of Novotel Madrid Campo de las Naciones
19:30 – Dinner at Orgaz Madrid
*Not included in workshop ticket
Monday, October 3, 2022
08:30 – 09:00 – Arrival & Registration
09:00 – 10:15
101 on Contracts and PBR License Agreements in China (online presentation)
Speakers: Alanna Rennie & Andrew Sim, Baker McKenzie
This lecture will explore the fundamentals of contracts in China, specifically around PBR licensing agreements, exploring practical considerations important for commercialization and some common misunderstandings and oversights by foreign parties. We will also review the standard but important boilerplate sections that should always be included in the agreement.
Associate, Baker McKenzie, Australia
Alanna Rennie is an Associate at law firm Baker McKenzie in Sydney (Australia), where she practices Mergers and Acquisitions and plant Intellectual Property. She graduated with a Bachelor of Laws with honors from Bond University, Gold Coast, and a Masters in Chinese Law from Tsinghua University, Beijing. Alanna’s Master’s thesis was on Plant Breeder’s Rights in China, where she engaged closely with China’s Ministry of Agriculture and Rural Affairs and the State Forestry and Grasslands Administration, international plant breeders active in or looking to enter the Chinese market, and other stakeholders. Alanna worked with CIOPORA in 2018, where she assisted the association with its activities in China, and continues to assist CIOPORA on various projects in Australia and China in a pro bono capacity. In her capacity at Baker McKenzie and through her work with CIOPORA, Alanna has worked closely with breeding companies on their commercial and intellectual property strategies in China and Australia as well as on novel enforcement issues.
Partner, Baker McKenzie, Hong Kong
Andrew Sim is a partner in Baker McKenzie’s Hong Kong office and a member of the Firm’s Intellectual Property and Technology Practice Group, where he leads the IP enforcement and litigation practice for Hong Kong.
He is the Global Chair of the Plant Variety Rights Practice, which includes registration and enforcement of plant breeders’ rights. Andrew also heads the Food and Beverage (F&B) Industry Practice Group in the Greater China region and advises on all F&B related areas, including consumer, regulatory, food safety, advertisements, franchising as well as internet laws, and regulations.
10:15 – 10:45 – Networking coffee break
10:45 – 12:00
How vain, without the merit, is the name – Variety Denominations and Trademarks
Speaker: Thomas Leidereiter, Green Rights
At first glance, trademarks and variety denominations seem to protect the same thing. So why should one decide to apply for trademark protection for a trade name in addition to variety protection? These and numerous other questions on the “right” designation of breeding innovations are addressed in this course. The focus is on the economically successful combination of the available IP rights and on avoiding unnecessary and ultimately expensive mistakes.
Thomas Leidereiter, LL.M.
Attorney, Green Rights, Germany
Thomas Leidreiter is an attorney and the owner of Green Rights in Hamburg, Germany. With nearly two decades’ experience as a specialized IP lawyer, including 14 years at a major German law firm and five years at his own, he has extensive expertise covering Plant Variety Protection, trademarks, designs, copyright and competition law. Thomas advises clients on all aspects of IP protection for plant innovations, including the licensing and enforcement of IP rights. He has been involved in a number of major court cases dealing with fundamental PVR issues in the ornamental and fruit sector. Thomas is a member of INTA, the German Association for the Protection of Intellectual Property (GRUR), CIOPORA and CIOPORA Germany. He is a regular speaker on IP topics with several associations and institutions.
12:00 – 13:15 – Networking lunch
13:15 – 14:30
Cost-effective strategies to enforce PVRs and other plant related rights
Speaker: Tjeerd Overdijk, Vondst Advocaten
During this session, the speaker will walk you through a multitude of issues to be addressed when you need to take enforcement action, with an emphasis on solid pre-trial measures and preparations.
How to collect proof of infringement? What are effective ways to address an infringer and persuade him to enter into a pre-trial compromise?
This session will also provide guidance in regard to a variety of practical issues surrounding litigation and sound preparation, all with a view to doing it in a cost-effective way. Based on his longstanding and wide experience the speaker will be keen to spark a practical and hopefully interactive discussion of all relevant aspects involved with enforcement action, both out of court and in the courts.
Partner, Vondst Advocaten, the Netherlands
Tjeerd Overdijk studied Law at Leiden University and has been a lawyer since 1984. With over 25 years of experience, he is an all-rounder in the field of Intellectual Property with a special interest in Plant Variety Rights. He was involved in the world’s first court case on the concept of Essentially Derived Varieties (EDVs) and he has gained considerable experience on this subject. He also has experience with litigation before the Board of Appeal of the Community Plant Variety Office in Angers, France. Tjeerd is a member of various professional associations, including CIOPORA, the Netherlands Copyright Association, the AIPPI, INTA, MARQUES and the European Communities Trademarks Association (ECTA).
14:30 – 15:00 – Networking Coffee Break
15:00 – 16:15
National Listings – Roadmap to commercializing your varieties
Speakers: Charlotte Plasman & Judith de Roos, AOMB Intellectual Property
We will give a summary of situations where, if you want to start commercializing your (fruit) variety, you need or don’t need to register in the National List/Catalogue. We will also discuss how this can be done and what the procedure in general entails.
Legislation regarding the marketing of seeds and plant propagating material is not governed on an international level. This means that every country which has variety registration/listing as a requirement for marketing a variety, has their own procedure. The differences and comparisons between the countries will be explained, as will specific requirements such as VCU testing. We will also look into the connection with IP and in which part of the National Catalogue procedure it’s allowed to start commercializing varieties.
Plant Breeders’ Rights Attorney, AOMB, The Netherlands
Charlotte Plasman joined AOMB in January 2017 after graduating in law from the University of Applied Sciences Leiden and completing a master’s degree in Dutch law at Maastricht University. In October 2019 she started working as a plant breeders’ rights attorney.
She is part of the UPOV PRISMA Task Force, and has held several presentations on various PBR topics.
Judith de Roos
Judith de Roos
Plant Breeders’ Rights Attorney, AOMB, The Netherlands
Judith de Roos worked for many years as a lawyer at Plantum, the Dutch industry association for plant breeding companies. In October 2021 Judith joined AOMB as a plant breeders’ rights attorney. Next to that, she acts as deputy judge of the Plant Breeders’ Rights Chamber of the Appeal Court in The Hague.
16:15 – 16:45 – Networking Coffee Break
16:45 – 18:00
Business and Licensing Models in the Fruit Space – The Legal and the Business Perspectives
Speakers: Carolina Cordero di Vonzo, Baker McKenzie & Marco Bertolazzi, CIV
A number of different business models can be adopted to commercially exploit new plant varieties, implying different licenses and contracts. There are no standards nor harmonized models at the international level, and they also vary according to business practices and conventions of each country, species and IP rights available. This lecture aims at providing a general overview, from a business and a legal perspective, of the main family of business models and related contractual implications in the fruit sector, as well as suggesting the best contractual management aspects in attempt to share experience among the stakeholders and start a constructive conversation and exchange of know-how in regard to this matter.
Carolina Cordero di Vonzo
Carolina Cordero di Vonzo
Senior Manager, Baker McKenzie, Italy
Carolina Cordero di Vonzo is a Senior Manager in the IP Advisory team of Baker McKenzie’s Italy offices. She runs the Plant Variety Protection unit for Baker McKenzie Italy. She earned a double Bachelor degree in law from the University of Turin (Italy) and the University Paris V (France), a Masters’ Degree in law from the University of Turin (Italy) and a Master of Laws in IT and IP Law from the University of Hong Kong. She has a broad experience in all aspects of Intellectual Property and unfair competition law with a specific focus on Plant Variety Rights. Carolina guides companies in the agribusiness sector on plant variety registration, commercialisation and enforcement strategies in Italy and the EU. She drafts and negotiates agreements relevant for the industry such as growers, nursery and propagation, research and development, trial, licensing agreements. Prior to joining Baker McKenzie, Carolina served as in-house counsel to a manufacturing group headquartered in Hong Kong, heading the IP team responsible for APAC, EMEA and LATAM.
Head of Business Development, CIV, Italy
Right after the completion of my master’s degree, Marco Bertolazzi immediately started to cooperate with the technology transfer office of the University of Bologna. Here he had the opportunity to build the basis of his professional career, gaining in-depth knowledge in the breeding, evaluation, commercial development, and management of new plant varieties and associated trademarks. The subsequent work experience at CIV consolidated such skills and let him expand his knowledge in more managerial subjects, such as accounting, general management, project management, marketing, team management etc.